American Big Business - A Case Study :: essays research papers

vocaliser Corporation, now known as Bicoastal Corporation, is the company that brought the reality the sewing railroad car. There are utterer Sewing machines in intimately every country in the world and vocalist instructions in more than 50 languages. Mahatma Gandhi learned to sew on a Singer and called it one of the few useful things ever invented. I will plan of attack to explain how Singer came to be one of Americas extensive businesses.Isaac Merritt Singer was born in Pittstown, New York in 1811, and ran away from his immigrant parents at the age of 12 to join a troupe of traveling actors. He remained an actor until 1835, inventing things on the side. The prime(prenominal) visible for a sewing machine was granted in 1790 in England but no one had been competent to come up with a reliable design that did not involve frequent repairs. Because of this sewing machines had never become commercially successful.In 1850 Singer came up with a design and patented it. In 1851 S inger and social club was born and the Singer sewing machine was an immediate success. The machine was, withal very close in design to that of Elias Howe who had been on the verge of resolve the problem of the unreliable sewing machine. He sued for patent infringement. Singer engage a young lawyer to defend him. In exchange for his service Clark became an equal partner in the company. Singer ran the manufacturing side and Clark the Financial side. Clark terminate the lawsuit and pooled the two patents together creating the Singer Machine Combination. This was the graduation patent pool in America.Until the late 1850s, because of the price of the sewing machines, the company severe on the commercial market e.g. professional tailors and clothing manufactures. But well-nigh this time Clark introduced the first customer installment payment plan. Combined with an intense marketing campaign, this meant that the product could reach a wider market than ever onwards and even those w ith relatively low incomes could afford the sewing machines.By 1855 Singer was the worlds biggest sewing company. It begans its overseas expansion starting in Paris, making Singer the worlds first international company. The first factory outside the United States was opened in Glasgow, Scotland in 1961, followed by distribution centers in London, England, and a factory in Brighton, England that was the biggest in the U.K. at the time. By 1867 international sales exceeded at home sales for the first time.